For some reason I'm amused when I see magazine ads and billboards for milk. Or avocados. Or oranges. Because it's not a specific brand that's being advertised.
'Hey, buy this stuff- we don't even care what kind. Any kind will do. Just buy it, because it's good.'
It would be funny to see that outside of food products. I'd love to drive down I35 and see a billboard that reads:
SHOES
fun to wear, good for your feet
or
PENCILS
an American classic brought to you by the United Association of Pencil Manufacturers
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